King Felipe and Queen Letizia of Spain presented the Accreditation to the new Ambassadors of Spain at the Royal Palace of El Pardo in Madrid. Wearing a stunning red Poète dress, Letizia stood out in the artistic background of the El Pardo Palace decorations. The Accreditations were presented as part of an initiative of the Forum of Renowned Spanish Brands (FMRE) to put Spain and its culture on the international stage.
Founded in 1999, the Forum of Renowned Spanish Brands (FMRE) is a public-private alliance made up of more than one hundred of the main Spanish companies with leading brands in their respective sectors together with the Ministry of Foreign Affairs, European Union and Cooperation, the Ministry of Industry, Trade and Tourism, ICEX Spain Export and Investment, the Spanish Patent and Trademark Office (OEPM), the Spanish Chamber of Commerce, Turespaña and the Secretary of State for Tourism.
Its objective is to promote the strategic importance of the brand, innovation and design at all levels and promote the internationalization of the company as a key lever for improving the competitiveness of the Spanish economy, thus contributing to boosting the image of Spain and of all its companies through the joint efforts between the leading Spanish brands and the competent public administrations.
The Accreditations recognize people, companies or institutions who have contributed with their exemplary professional careers, to strengthen the positive image of Spain abroad. Currently, in its tenth year, the initiative gave Spain 70 active Honorary Ambassadors, in 7 different categories with the approval of the Ministry of Foreign Affairs, European Union and Cooperation. They are granted biennially.
This year’s winners included Jose Manuel Entrecanales (Business Management), Luis Rojas Marcos (Social action), Patricia Urquiola (Art and Culture), Carmen Riu (Tourism and Gastronomy), Teresa Perales (Sports), and Begoña Vila (Science and Innovation).
Congratulating the winners, King Felipe said, “the Brands Forum is a magnificent example of the necessary public-private collaboration From its origins and through leading brands in international markets, it contributes to generating and promoting a positive image of our country in the world.”
Letizia teamed up the dress with her red suede Magrit pumps.
She was carrying her Carolina Herrera Mysa Clutch.
The Queen completed the look with her Gold & Roses I Am Red Needle Earrings
and her never-missing Coreterno Amor Che Tutto Move Ring.
Next, we will see Queen Letizia tomorrow at the World Day of Rare Diseases Act.