King Felipe and Queen Letizia presided over the presentation ceremony for the launch of the new IFEMA brand at IFEMA Municipal Palace. IFEMA ‘Institución Ferial de Madrid’ – Fair Institution of Madrid, is an entity charged with the organization of fairs, halls, and congresses in their facilities in Madrid.
The presentation of the new IFEMA brand began with the projection of the video “Muy Madrid, muy de todos”. This was followed by the show “Feel the Inspiration”. After the presentation of the new IFEMA strategy by the president of the IFEMA executive committee and the intervention of the CEO of IFEMA, a magic show by the magician Yunke, unveiling the corporeal with the new IFEMA brand, ended the act. The new IFEMA MADRID brand and the strategy that precedes it will also contribute to adding value to Madrid both in terms of image and prestige in the international MICE market, as well as in terms of the economic impact and dynamization of the different sectors that are directly impacted.
“Feel the inspiration” is the new claim of a brand that wants to transmit from its leadership a proactive and positive attitude. An open brand capable of generating value for its clients and audiences, capable of building solid relationships, full of energy and passion, and that turns the essence of Madrid into a focus of attraction, through the wealth of its experience. The new image, produced by the Brand for the agency, changes design and concept in an exercise that evokes continuous movement, the dynamism of companies and people, and innovation. That it is part of and is a symbol of Madrid, an international focus of the cultural, business and trends avant-garde.
King Felipe and Queen Letizia earlier received an audience from the Ambassador of the United Kingdom of Great Britain and Northern Ireland in Spain, Hugh Elliott, to whom they conveyed their condolences on the death of the Duke of Edinburgh.
The King and Queen have also sent their condolences to Queen Elizabeth II after learning of the death of her husband, the Duke of Edinburgh.
His Royal Highness Prince Philip died last Friday at the age of 99, after 73 years of marriage to Her Majesty Queen Elizabeth II.
For the day, Queen Letizia was looking gorgeous in a monochrome style. Letizia was wearing a new black knitted sleeveless top.
The Queen premiered a new gorgeous skirt. Letizia was wearing Adolfo Dominguez Skirt with soleil Skirt. The $309 skirt is described as, “This skirt features Soleil pleats -wider at the bottom and thinner at the top- that create a becoming volume without being bulky. It’s very light and sits comfortably on the waist.”
She topped her outfit with a Burberry ruffle leather belt.
Letizia was wearing her Black Manolo Blahnik Snakeskin pumps
And carried a Nina Ricci Arc clutch.
The dazzling element of her look of the day was her diamond teardrop earrings.
